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]]>MUNICH, GERMANY. November 9th, 2023. saas.group announces the acquisition of gominga, the one-stop-shop for product, location, mobile app, webshop and company reviews.
Global brands like Bosch, Kärcher and Samsung trust gominga to help them create outstanding customer experiences with a unified solution which manages ratings, reviews and questions. gominga provides customers with the unrivaled ability to consolidate data from all relevant global online platforms such as Amazon, Apple, Bazaarvoice, Google, Trustpilot, Walmart and many more. In addition to offering a best of breed native interface, clients can also choose to integrate gominga directly into help desk tools such as Zendesk for a completely seamless user experience.
The company was founded in 2014, and has been managed by Christian Driehaus, Wolfgang Greipl and Petur Agustsson as a bootstrapped company until now. The company boasts a strong growing customer base across Germany, Europe and North America. Partnership with saas.group will enable gominga to continue significant growth in DACH and international markets through adoption of their renowned industry best practice. With this partnership, gominga will win logos across multiple verticals and continue expansion among the existing customers through increased eCommerce platform coverage and additional product offerings.
The acquisition of gominga marks saas.group’s 18th successful acquisition and our forth in the DACH region. gominga joins a growing portfolio of customer experience & feedback tools, including Usersnap and Zenloop, and we look forward to fostering a strong collaboration between the three brands.
Christian Driehaus, co-founder, CEO of gominga, commented, “I am thrilled to share the news of our acquisition by saas.group. Our team, clients and partners have always been at the heart of our journey. I firmly believe that this acquisition will usher in a new era of growth and opportunities for all of us. saas.group’s expertise and resources will amplify our capabilities, enabling us to provide even greater value to our stakeholders. I am particularly eager about the prospect of working with the exceptional team at saas.group, led by Tobias, Tim and Ulrich. Their track record is truly impressive and combining our talents and shared vision will bring us ample opportunities for future growth. I am genuinely excited about the possibilities that lie ahead.”
Petur Agustsson, co-founder, CPO of gominga, about the acquisition, “After establishing our review management offering with top notch brands in the market, we are thrilled to partner with saas.group to grow our customer base and geographical reach. Access to saas.group expertise will allow us to speed up innovation for our product and our clients.”
Tobias Schlottke, Co-Founder & CTO at saas.group, commented, “We have seen first-hand the tremendous value organizations can find by becoming more customer-centric. Review management has become an important pillar for brands who want to close the loop in order to understand their customers. Now we can’t wait to see gominga continue to flourish as a saas.group brand. We are also thrilled that Christian and Petur have decided to partner with us for this next phase for gominga and believe it is testament to the success of our founder friendly acquisition approach.”
saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 by serial tech entrepreneurs (Tim Schumacher, Ulrich Essmann, and Tobias Schlottke), the company has acquired eighteen companies to date, including Beekast, Crosstalent, Tower, Rewardful, Prerender, Juicer and Seobility. With over 250 staff across 30 countries globally, saas.group provides products across Sales & Marketing, HR, Dev Tools, and eCommerce verticals.
saas.group was advised by Esche Schümann Commichau (Stephan Bauer), Techminers (Florian Pahl and Daniel Jung) and Nexia (Dominic Paschke). gominga was advised by GP Bullhound (Ivo Polten) and Osborne Clarke (Martin Sundermann).
If you would like to see the value of a comprehensive review management tool first hand you can request a demo from the gominga team here.
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]]>LINZ, AUSTRIA. September 5th, 2023. saas.group announces the acquisition of Usersnap, the leading user feedback platform for digital product teams to scale user testing and gain confidence in product decisions by collecting visualized user issues, improvement ideas, and micro surveys.
Thousands of companies around the globe use Usersnap to streamline user feedback and track bugs reports with automated screen captures on their web application, website, or prototype. The product boasts integrations with over 5,000 third party software solutions, including Jira, Azure DevOps, Slack, Asana, Trello, Github, and Gitlab. Notable Usersnap customers include Lego, Red Hat, Trendyol, BBC, Erste Group and Microsoft.
The company was founded in 2012 by Josef Trauner, and raised limited funding from SpeedInvest. Klaus-M. Schremser joined as a late co-founder and head of growth to strengthen Usersnap’s expansion. Usersnap now has more than 1,300 worldwide customers with a strong customer base in the US, Canada and the EU through many industries like finance, healthcare, software, retail etc.
saas.group is delighted to partner with Josef Trauner (CEO) and Klaus-M Schremser (CRO) and the rest of the Usersnap team to continue developing the product with focus on innovative solutions for user feedback and customer experience.
The acquisition of Usersnap marks saas.group’s 16th successful acquisition and our first acquisition of an Austrian business. Usersnap is our second acquisition in the broader Customer Experience market, alongside Zenloop, the NPS customer experience company.
Josef Trauner, co-founder & CEO of Usersnap, commented, “As a product enthusiast, I believe bringing the vision of customer-centricity to teams worldwide is essential. We at Usersnap have been dedicated to doing this every day. Today we are thrilled to join the saas.group. We have found a partner with a lot of experience in the SaaS industry who shares the same mindset and vision. We are very confident and looking forward to growing Usersnap with saas.group and their team to the next level.”
Klaus-M. Schremser, CRO of Usersnap, about the acquisition, “We believe that feedback helps you grow your company in the right direction. After growing Usersnap to a multi-million, successful business, we realized that saas.group will be a great opportunity to bring our SaaS company to a new growth trajectory. Many experienced and smart people working for saas.group will assist the Usersnap team to reach the next level.”
Tobias Schlottke, Co-Founder & CTO at saas.group, commented, “We see customer experience (“CX”) as an integral part of a growth toolkit for user-centric businesses. With Usersnap joining the saas.group family, we have a unique opportunity to support the growing demands of the market for customer-centricity. We are also delighted to have Josef and Klaus staying at the helm of Usersnap through this next phase and believe this demonstrates the success of our founder friendly acquisition approach.”
saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 in by serial tech entrepreneurs (Tim Schumacher, Ulrich Essmann, and Tobias Schlottke), the company has acquired sixteen companies to date, including Beekast, Crosstalent, Tower, Rewardful, Prerender, Juicer, Seobility, and others. With over 200 staff across 30 countries globally, saas.group provides products across Sales & Marketing, HR, Dev Tools, and eCommerce verticals.
saas.group was advised by Dorda (Christian Ritschka and Heinrich Kühnert), Techminers (Florian Pahl and Daniel Jung) and Rabel & Partner (Michael Felbinger). Usersnap was advised by Schoenherr (Thomas Kulnigg) and i5invest (Maria Rocha, Johannes Raidl and Sheila Kastner).
Pavel Prokofiev, saas.group’s acquisition specialist, has decades of experience in working with all types of sellers around the globe. Along with his expert team including Rihards Blanks and Dirk Sahlmer, Pavel is available to discuss market trends, answer questions and share why saas.groups founder friendly approach to acquisitions is market leading.. Reach out to any of the team if you want to have an open chat about a new home for your SaaS company.
If you are a user-centric company that seeks the clarity of user needs to build successful products, you can start a free trial with Usersnap today.
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